Executive Search SEO Firm

Here are some top techniques an executive search SEO agency would use to help improve your Google rankings and generate more business for your recruitment company.

Get specific with your keywords.

The more competitive your industry, the more important it is to thoroughly research the keywords you use in SEO. It starts with knowing your customers, and the specific search terms they use when looking for an executive search agency online. Then, you will need to identify which of those keywords will bring you the most traffic.

In a highly competitive search environment, it’s best to focus on long-tail keywords. If you serve a specific industry, you’ll want to include related terms in your keywords — for example, “executive search for IT companies”. It’s also a good idea to consider using local search terms, even if you serve clients across the nation or internationally, because many people look first for companies in their city or region.

The Google keyword tool is a great resource for finding keywords. You can also hire an executive search SEO company to provide a well-researched list of the keywords that will best help you attract ideal clients. 

Add lots of fresh content — often.

Once you have your keywords, it’s time to spring into action. Adding and refreshing your website content triggers the search engines to rank you higher. Start by optimizing each page on your site for a specific set of related keywords. You will need to add new pages to target keyword groups that don’t have an existing page to optimize.

Next, a blog is essential. Search engines love frequent blogging. It’s also a great way to establish your credibility and create a following of potential new clients. You’ll want to be sure to post only high-quality content. Be careful not to keyword stuff — your articles need to sound natural.