Physical Therapy Web Design Company
The physical therapy industry is a massive, billion-dollar field. As such, it’s filled with competition. That’s why, to stand out, you need the kind of website design that attracts patients.
In a high-cost health care world, more and more patients are looking for physical therapy to help them manage various conditions. They have a lot of options. So, when they visit your website, will it draw them to you instead of push them to a competitor?
Part of what makes the difference is support from a physical therapy web design company. Through the research-driven physical therapy web design services that an agency offers, you can build a website that generates leads and increases conversions.
A Checklist for Effective Physical Therapy Website Design
What will a physical therapy web design agency want to include in your website? What factors help increase traffic and generate leads? Here are some examples.
- Simplified design. A cluttered website distracts visitors and turns them away before you can convert them. You want a streamlined site that focuses on the essentials. Here is where a physical therapy web design company can help you, by identifying which information and images are most important.
- Streamlined site navigation. Keep the site’s navigation menu to six or fewer items, linking to the most important pages of your site. This makes it easier for patients to find the information they need.
- Contact information. The goal of your site is to get patients to your practice, so you need to make it easy for them to reach you. Put your phone number prominently on the site, such as in the top right-hand corner. Include contact forms that encourage visitors to reach out to you.
- Office hours and location information. Prospective patients will want to know where your facility is located. Therefore, you need to communicate that information — including mapping and business hours.
- Compelling calls to action. If you want prospects to reach out to you, you have to tell them. Use clear, succinct calls to action to have them schedule an appointment, contact you (phone or online) or learn more about your practice.
- Relevant industry information. In today’s Internet world, patients tend to research conditions and symptoms online long before seeing a health care provider. Take advantage of this by creating a website filled with educational information about physical therapy, conditions you treat, news in the field, etc. — and you can attract prospects at the moments they’re researching.
- Responsive design. Expect visitors to view your site both on desktops and mobile devices. That’s why you need a responsive design that can adapt to whatever viewing device someone is using.
Are you interested in learning more about the kind of website design a physical therapy web design firm such as Straight North offers? Contact us today at 855-883-0011 or request a quote online.